Why us

In order for a snack, or really any meal, to fuel you, both physically and mentally, it needs to have the right combination of protein, healthy fats and fiber. Additionally, your food needs a good amount of organic vitamins and minerals to help fight illness.

I discovered something quite unsettling when I started reading the back of the packages of the snacks I had been consuming. The majority of snacks on the shelves, even those at your natural food store are loaded with preservatives, binders and unnecessary sweeteners. I found all the snacks that claimed to be healthy, were in fact not.

Snacks branded as healthy, natural and other mis-leading names had ingredients like vegetable glycerin, maltodextrin, brown rice syrup, sugar and whey protein isolates. I’m not a dietician, and I have no formal healthcare training, but I don’t need any type of professional designation to know those types of ingredients serve zero nutritional value. So I set out to fix this problem.

I started Snack Conscious to solve this problem. I believed that a snack labeled as healthy and nutritious should actually be healthy and nutritious while also serving its main purpose, eliminating hunger.

I made a few decisions right out of the gates

100% plant-based - I chose plant-based because I believe the healthiest diet can be a plant-based one, and that this choice has an incredibly positive impact on our environment. There is no reason I could find that animal products were needed to create a healthy, hunger curbing snack.

High in fat - I chose to make the majority of our snacks high in healthy fats. Your brain needs lots of energy. In fact, at rest a quarter of the body’s total energy consumption is by the brain. So with this in mind I decided load Snack Bombs with tons of healthy fats. This included cacao butter, coconut oil, almond butter, brazil nuts and walnuts. These contain fats such as polyunsaturated and monounsaturated fats, as well as saturated fats. Fats are nutrients that the body uses to build nerve tissue (including the brain) and hormones. The body also uses fat as fuel. One of the most common types of polyunsaturated fats, omega 6 and omega 3 are found in the nuts and seeds we chose for our recipes ensuring a well rounded healthy dose of fat in every serving. Read more

High in protein - We lead with protein in all our snacks because proteins are essential nutrients for the human body. They are one of the building blocks of body tissue and also serve as a fuel source. Although almost every ingredient we use has protein, our lead protein sources are hemp, baru seed and almonds. Baru seed is a mostly unknown legume from Brazil. If you want to learn more about baru seed, Shand Santos wrote a fantastic article about its home, the Cerrado and the many positive impacts about this super-food.

Fiber - This is really key. If you want your fats and proteins to be absorbed slowly so they metabolize over a few hours, keeping you full longer, you need a good amount of fiber. That’s why we have dates, flax and hemp in every Snack Bomb. In Snack Crunch you will find whole peas, lentils and chickpeas that are not only high in protein, but you guessed it, high in fiber. Without lots of fiber the protein is going to shoot through you and the fats will get absorbed quickly and lead to a spike and eventual crash.

What we said no to

Using protein isolates - look at any energy bar that has 20+ grams of protein. The only way to accomplish this is to use a protein isolate. Essentially what this means is the manufacturer takes out every other nutritional component rendering you with a small amount of powder with a high concentration of just protein. So, whether it is pea, brown rice, soy, or a whey protein isolate, all the fiber, fat and other natural functional components of the food has been taken out. I said no, I don’t want to use a process to remove key functions of an ingredient.

Ingredients that did not serve a nutritional function - Early on I realized the majority of the snacks out there had ingredients that served functions like shelf life and product stability. I decided that if an ingredient was not going to serve a nutritional function I was not going to include it. I decided that if I was not willing to eat a single ingredient by itself, then I was not going to add it into a recipe. I’d never eaten brown rice syrup, vegetable glycerin or maltodextrin as a stand alone snack, why would I use it as an ingredient?

I made a number of choices I wasn’t willing to compromise on, most importantly not to use any ingredients that don’t serve a nutritional function - no fillers, no preservatives, nothing I would not eat on its own, just whole-food, plant-based ingredients that eliminate hunger, guilt free. Craig - Snack Boss

Snack Conscious was established to conveniently get people from one meal to the next with functional and thoughtful ingredient combinations.

Our Story - SnackConscious

Our Promise

In business, the fact is, not everything always goes as planned, some things fall outside of our control or things happen that we could not have predicted. But, we can control how we react to these issues and we promise to always make things right. Seriously, we pinky promise.

When you reach out, we will respond quickly and effectively. We know nothing is more frustrating than wondering if someone will respond or when they do, if they will be helpful. Our promise is to always get back to you, always be helpful, and resolve issues quickly.

We promise.